Fortune Magazine featured Harrison Polsky of Catena Homes in a story on how ultra-wealthy home buyers are moving away from traditional house hunting and instead subscribing to developer waitlists. The piece highlights a growing trend in luxury real estate where buyers commit to builders they trust before a home is even designed.
For Catena, the trend reflects what the company has built its reputation on: long-term relationships with buyers who value architectural quality, disciplined craftsmanship, and a transparent development process over the unpredictability of open-market searches.
Publication: Fortune Magazine
Coverage date: March 14, 2026
Estimated impressions: 47,000,000
