TEAM AND TALENT
The senior leadership and principals of CatenaHomes share a collective background having grown up in Dallas/UniversityPark/Highland Park and attending St. Mark’s, Highland Park, SMU, and Vanderbilt. Their cumulative development & construction experience is approximately $1 billion – ranging from multifamily apartment complexes, residential subdivision infrastructure,townhomes, single family homes, and high-end luxury custom homes.  Our team has substantial first-hand expertise in foundational areas which impact a home’s current value, and maximize it in the future.
Sal Jafar
PRINCIPAL
Finance & Operations
Dallas native. Attended
St. Marks, Hillcrest and SMU. Experience
in Development, Construction, Property & Asset Management including single family, multifamily and townhomes in excess of $600mm and 6,000 units.
Russell Aldredge
PRINCIPAL
CONSTRUCTION & FIELD Operations
Dallas Native.  Attended Highland Park HS and Vanderbilt.  Decorated Naval officer.  Expert in and former owner of a heavy civil construction company.  Luxury home construction experience in excess of $100mm.
Harrison Polsky
PRINCIPAL
SALES & Operations
NYC native. Attended Highland Park HS and SMU. Top 1% Luxury Residential Agent with sales over $750m. Experience in development, consulting for projects totalling over $250m.
OUR STRATEGIC ADVANTAGE
Catena principals are experts in every key area that impacts our end product. Our expansive backgrounds in development, construction, sales, marketing and design – as well as owning and operating other successful businesses – provides coverage across our entire spectrum of operations and services. Our strategic relationships that have been formed over years of doing business are difficult to replicate on a short time frame.  Our collective business entities generate considerable purchasing power, leverage and access for the benefit of Catena projects. Efficiencies cover commodities, labor, financing, design, interiors and more. We work with our investment banks to hedge commodity price fluctuation in order to minimize the impact on our purchasing and margins, interest rate hedge when necessary, and have the ability to custom tailor housing market hedges to limit downside exposure on projects in the pipeline.